TM vs ®

Trademark vs ®

What is Trademark ®? 

Trademark is your own unique name, a brand, a sign or symbol (logo) your customers and clients can recognise as your successes i.e. your businesses, services and products.

Trademark registration ®, on the other hand, protects your trademark ~100% from being copied by your competitors or your copycats. 

Why your trademark needs to be protected by a trademark registration ®? 

Because in a crowded market now, your competitors would always want to steal away your customer or client base by copying your trademark in order to take away your success and make more money or profit off you. 

At the same time, this would make you and your business to lose "face" or reputation in front of your customers and clients especially if the products they make using your trademark are not as good as yours.

How competitors can steal away your clients? 

Usually, the easiest way for your competitor is to copy your trademark your customers and clients have already recognised as your successes i.e. your businesses, services and products. 

By copying your trademark, all your hard work, time and money spent on advertising your brand (brand recognition) and creating your products would go down the drain or in other words, to your competitors. 


This is why registering a trademark ® could be considered as one of the most important business requirements or necessities

Benefits of Trademark Registration ® 

According to market research and real case studies, trademark registration ® can help you to generate more sales (at least 30-40%) and earn more profit (more than 50-70%)

Source: Visual Capitalist

As such, in order to impress your clients or to increase your reputation, trademark registration ® is the fastest way for you to expand your business with the lowest capital/money spent.


This is because people believe only popular brands will be copied and therefore need trademark registration ® protection.

If you were to register your own trademark, customers and clients alike would have a good impression on your brand, products and services therefore increasing your reputation and status among your friends, peers and competitors in the market.

Who is required to register trademark ®?

Although any person, business and company can be an owner of a trademark, however, if you are a successful business owner, there is an urgent, huge need for you to register your trademark ® even now to prevent the "dilution" of your trademark (so that you can rest on your "laurels" (achievements) very soon).


Where can I use my trademark ®?

Trademark Registration ® is territorial i.e. you can only use your registered trademark ® in Malaysia (if you register your trademark in Malaysia only).

The best, you can display your trademark at the most visible part of your products. For example, on a package, a label, a brochure, a leaflet, shopping bags, envelopes, to name a few.


Trademarks can also be displayed on a building, an office, a shop, a window, a billboard, an advertisement, a poster, a vehicle like your vans or lorries, to name a few. 

At the same time, digitally, you can display your trademark anywhere on the Internet or on your corporate social medias.

Our Office Address: 

Longwood Assets Sdn. Bhd., 

Suite 512, L2-08, Level 2, 

Cheras Leisure Mall

Jalan Manis 6, Taman Segar, Cheras

56100 Kuala Lumpur